Recruitment for the Corps used a variety
of methods, including press advertisements, films, posters, word
of mouth etc. Examples of some of the films may be found on the Civil
Defence Corps Films page. Each division had its own publicity
budget, as did individual units, and was responsible for its own
advertising. Each year there were local Civil Defence Weeks with high
profile events, plus door-to-door canvassing, the only year that this
didn't occur was 1959, due to a general election. In addition newspaper
and magazine advertisements appeared on a regular basis, and posters
were displayed in public buildings such as town halls and libraries.
Nationally the Home Office used postmark franking. Many of the
recruitment materials included the Auxiliary Fire Service, National
Hospital Service Reserve, and occasionally the Special Constabulary.
Interestingly there was very rarely a mention of the Royal Observer
Corps, some of us regarded them as a rather secretive elite.
Some
local Corps authorities provided visiting speakers to other
organisations, such as local Townswomen's Guilds, amateur radio clubs
and the like. Advertising was also conducted via radio and the cinema,
where a number of "shorts" and news items were commonly shown between
the main films, examples can be found on the CD
films page.
The first recruits to the Corps were largely made up from those who had
been in wartime Civil Defence, and from those who had been in the armed
services, provided they were not subject to recall or already serving in
territorial or reserve units. Initially growth was fairly rapid, and by
the end of the first year there were about 32,000 members. This caused
some issues as the numbers of volunteers exceeded the amount of
equipment available, this was not rectified until 1951/2. The
first recruitment targets were exceeded, the only time that this was to
happen during the life of the Corps. Many of these early recruits,
especially those with wartime service attended special training courses
at the Home Office training schools and became instructors, the courses
were extremely tough and there was a high failure rate, as much as 60%.
For many years the Corps had a very large percentage of ex-service
personnel, and former members of Second World War Civil Defence. There
was never a large number of younger members. Later still an emphasis was
placed upon social matters, such as the fact that most units had a bar,
ours was open on a Friday evening, it was popular among members as of
course the customers had much in common, and alcohol was cheap. There
were also occasional social events, such as a quiz night, a beetle
drive, or a Christmas party. Corps members were encouraged to join the
local social club. Alongside the bar hatch, in our case, was a small
shelf with the WB400A warning receiver on it.
Most
of the advertising was across the board, but sometimes it was more
targeted towards particular Corps specialisms, sections were even named
when there were specific shortages.
When
a potential recruit responded to advertising they were encouraged to
attend an introductory meeting at the local Corps training centre/hq,
these were held several times a year. A typical introductory meeting
would include a 16mm film or 35mm slideshow, a talk by one of the
instructors, and maybe a simple demonstration by one of the sections. At
the end of the session those who wished to proceed would have signed an
application form, which included a statement of training requirements
and terms of membership of the Corps, and the Official Secrets Acts
declaration. This did not mean they had become full members of the
Corps, to do this they had to attend a minimum number of sessions and
complete a basic training test. Typically this would take a couple of
months to complete, following which they would receive their uniform and
an ID/membership card, as well as a lapel badge for wear when in
civvies. After the completion of initial training recruits would attend
a session where they would choose the particular section they wished to
join. Once in a section members would then be expected to complete
section training, the first part would take about six months, after
which a certificate was awarded upon passing of the required test.
Following this were an intermediate test which would take about another
year, and then an advanced test.
Of course probably the most important recruitment approach was
word-of-mouth, members of the Corps were encouraged to approach friends
and family, but were advised not to be too specific in case they
breached the Official Secrets Acts. This latter threat was seen as very
real, as there were numerous spy cases during the Cold War in the UK.
What we could have disclosed would be pretty general knowledge today,
but probably somewhat more accurate.